Who I Am

I'm a marketing analytics leader with 15+ years across finance, pharma, and B2B tech. My work sits at the intersection of marketing and revenue operations — building the models and data systems that connect marketing activity to pipeline, forecast accuracy, and executive decision-making. Currently Senior Manager of Marketing Analytics at Zoom.

What I Focus On

• Crafting reliable, elegant revenue data models
• Translating marketing performance into actionable pipeline insights
• Building pragmatic forecasting and scoring systems
• Embedding AI judiciously to accelerate real business outcomes

Technical Stack

• Snowflake (core data warehousing)
• Python (pandas, numpy, ML modeling)
• SQL (data transformation & analysis)
• Tableau, Power BI (visual analytics)
• PyMC, scikit-learn, scipy, statsmodels

Professional Philosophy

• Dashboards should drive decisions—not just report activity.
• Analytics must reduce ambiguity, especially at the executive level.
• Models should remain interpretable and directly actionable.

Currently Working On

Currently building a Bayesian Marketing Mix Model at Zoom and completing a Master of Data Science at Boston University (May 2026).








© 2026 Tyler Brantingham








© 2026 Tyler Brantingham








© 2026 Tyler Brantingham